Case study 01 · Living Assets
Making AI discoverability a product category
Product strategy · Category design · Partnerships · AI search
Role
Product and growth strategy
Focus
AI search, product positioning, partnerships, market education
Industry
AI, media, publishing
The challenge
The challenge
Search was changing from a page of links into a conversation with an agent.
For publishers, media companies, and brands, that created a new and poorly understood problem: how do you know whether AI systems can find, understand, cite, or recommend you?
My role
My role
I helped shape the product and growth strategy for Living Assets: defining the customer problem, clarifying the market story, developing the product narrative, and identifying strategic partnership opportunities.
The work sat between product, research, and commercial strategy. We needed to make agentic search concrete enough for customers to care about now, without pretending the underlying ecosystem was more stable than it was.
What we did
What we did
Turned an emerging behaviour into a clear problem
We framed AI discoverability as a practical business question: when a customer asks an AI system for a recommendation, does your brand appear, and can you influence the answer? This shifted the conversation away from abstract AI visibility and toward brand discovery, category presence, and commercial risk.
Built the bridge between data and action
Living Assets transformed brand and public data into structured knowledge graphs, making it easier for AI systems and search agents to find, understand, and use. By connecting content, entities, licensing, and source relationships, it improved AI visibility while strengthening the accuracy and trustworthiness of how brands and public information were represented.
Used research as a go-to-market engine
We developed research and thought leadership around AI discoverability to educate the market while creating a credible entry point for customers and partners.
Outcome
Outcome
Living Assets established a focused point of view beyond AI discoverability at a moment when companies were beginning to recognise that traditional search visibility was no longer the full picture.
The work created a foundation for product development, market education, and commercial conversations around a new category of discovery.
What I learned
When the market lacks language for a problem, positioning is not a cosmetic layer. It is product strategy.