Work
Selected work
A collection of products, launches, systems, and narratives I have built or helped move forward.
I have worked across identity, credit and risk infrastructure, enterprise technology, AI, open source, and venture. The common thread is simple: take a technically credible product and give it a clear path to relevance, adoption, and growth.
Case studies
- 01
Living Assets
Making AI discoverability a product category
Built product and growth strategy for an AI discovery platform helping publishers and brands understand how they appear in agentic search.
Product strategy · Category design · Partnerships · AI search
- 02
Veil by claai
Giving creators a way to opt out of AI training
Co-created and launched a machine-learning tool designed to protect images from unauthorised model scraping and training.
Product creation · Launch strategy · Open source · AI ethics
- 03
OwnID
Turning passwordless identity into a sellable story
Shaped the messaging, go-to-market architecture, and sales outreach strategy for a passwordless login company before exit.
Positioning · GTM · Identity · Sales enablement
- 04
spectral finance
Making on-chain credit understandable
Advised the early positioning and product narrative for a decentralised credit-scoring protocol.
Positioning · Product narrative · Web3 · Fundraising
- 05
OSS GTM Playbook
An open-source GTM system for developer-tool teams
Created a practical, public playbook for teams building developer products and open-source businesses.
Open source · GTM systems · Developer marketing · Writing
- 06
sap startup ecosystem
Turning editorial programming into live GTM momentum
Designed founder, partner, and ecosystem programmes that connected SAP’s startup work to the people and conversations shaping emerging technology.
Event-led GTM · Editorial programming · Partnerships · Founder ecosystem
Additional work
SAP Early Stage VC Fund
Contributed to fund design, accelerator outreach, storytelling, and founder engagement for SAP’s early-stage work with underrepresented B2B SaaS founders.
FTW DAO
Developed education programming and investor onboarding for a decentralised investment syndicate and community.
Aviation Blockchain Challenge
Co-led accelerator design and venture selection with Lufthansa and SAP for startups working on blockchain-enabled aviation infrastructure.
Momstacles
Created an illustrated webcomic about parenthood, gender, and ambition, because serious work benefits from a little irreverence.