Work
Selected work
Ventures, products, and experiments I have helped shape, build, launch, and grow.
Across AI agents, training data, agentic search, identity, open source, and venture, I have moved between product, customer insight, positioning, launch, partnerships, and the systems that turn early pull into durable growth.
Case studies
- 01
Living Assets
Positioning a new category of AI discoverability
Built an AI discovery primitive, shaping positioning, product narrative, and market education around making brand data discoverable by frontier models and search agents.
Product marketing · Category positioning · Agentic search · Market education
- 02
Veil by claai
Launching a creator-first position on model training
Co-created and launched a machine-learning tool that lets creators opt their images out of unauthorised scraping and model training.
Product marketing · Launch strategy · Training data · Open source
- 03
OwnID
Identity as trust infrastructure for AI-native workflows
Helped build the commercial foundation for a passwordless identity company, shaping its messaging, go-to-market architecture, and sales outreach strategy.
Product marketing · Positioning · Sales enablement · Trust infrastructure
- 04
spectral finance
Productising a machine-learning credit model
Helped shape an early machine-learning credit product and its narrative around scoring on-chain behaviour without identity.
ML product marketing · Model positioning · Risk models · Product narrative
- 05
OSS GTM Playbook
An open-source GTM system for ML and developer-tool teams
Created a practical, public playbook for teams building open-source ML, data, and developer products.
Product marketing · Open source · Developer marketing · GTM systems
- 06
sap startup ecosystem
Ecosystem GTM for enterprise AI and data startups
Built founder, partner, and ecosystem programmes that connected SAP’s startup work to the people and conversations shaping enterprise AI, data, and emerging technology.
Ecosystem marketing · Market narrative · Editorial programming · Partnerships
Additional work
SAP Early Stage VC Fund
Contributed to fund design, accelerator outreach, storytelling, and founder engagement for SAP’s early-stage work with underrepresented enterprise AI and data founders.
FTW DAO
Developed education programming and investor onboarding for a decentralised investment syndicate and community.
Aviation Blockchain Challenge
Co-led accelerator design and venture selection with Lufthansa and SAP for startups working on blockchain-enabled aviation infrastructure.
Momstacles
Created an illustrated webcomic about parenthood, gender, and ambition, because serious work benefits from a little irreverence.